An active matrix LCD (200) includes: a plurality of scanning lines (23) that are parallel to each other and that each extend along a first direction; a plurality of signal lines (24) that are parallel to each other and that each extend along a second direction orthogonal to the first direction; a plurality of thin film transistors (TFTs) each provided in the vicinity of a respective point of intersection of the scanning lines and the signal lines; a plurality of scanning line driving circuits (21) for providing a plurality of scanning signal groups to the scanning lines, each scanning signal group including an image scanning signal and a black-inserting scanning signal; a plurality of signal line driving circuits (22) for providing gradation voltage data to the signal lines; and a black-inserting circuit (28) for providing black-inserting signals corresponding to black image data to the signal lines.