[Object] To provide a system which accurately selects information with high possibility of being needed by users, and transmits information by push type service, without transmitting unnecessary or undesired information. [Means to Achieve the Object] A system for transmitting information to a mobile terminal by push type service, comprising: a mobile terminal equipped with a GPS function; and a data center transmitting the information to the mobile terminal by the push type service, the data center comprising a transmitting/receiving unit, a movement record storing unit which stores the movement record of the mobile terminal together with the time information, an analogizing unit which analogizes an action pattern of the mobile terminal user, based on the movement record and the time information, an information database, and an information selecting unit which selects the information to be transmitted to the mobile terminal, the information selecting unit of the data center selecting the information, based on the action pattern of the mobile terminal user analogized by the analogizing unit, the transmitting/receiving unit of the data center transmitting the information, which is selected by the information selecting unit, to the mobile terminal by the push type service.