A branding sub-file is associated with one or more SSID's. A user interface which displays available networks takes the available branding sub-files into account when displaying the names of networks within range. If branding is available for a given SSID, it shows a rich view of the network, using the branding information, allowing the user to make a more informed choice. A sign-up sub-file is also provided. The sign-up sub-file includes information, such as a list of items, that a network desires from a user to allow the user to access the network.