A method, system and apparatus for processing a model-to-model transformation. The method can include dynamically accepting a transformation to apply to a source model in order to produce a target model. More specifically, the method can include traversing a hierarchy for the source model and applying rules in the transformation to objects in the hierarchy to produce the target model. For instance, the traversing step can include sequentially processing a list of transform elements in the transformation. In one aspect of the invention, the processing step can include loading content extractors among the transform elements. Subsequently, other transform elements can be identified through the loaded content extractors in order to traverse the hierarchy.