A method and system is provided to tie role-driven gaming purchases to executable transactions during a game so that on-line or related gaming systems create economic value inside the game itself. Players may control characters within a game which uses money to exchange goods or services to reach a goal, accomplish a task, or succeed in an event. The invention also provides for a participant to enter a game as a service provider to other players wherein the player receives compensation for the service. The service may be to provide aid in the form of a character or to provide educational services, for example. Accounts may be created to accumulate winnings or earnings as games are played.