A metallic sliding cover that covers an image taking lens system when an image taking apparatus is not in use is attached at the front side of the image taking apparatus, and an IC tag of a type that has an internal power supply and an IC tag of a type that has not an internal power supply are stuck to the front side of the image taking apparatus. A plural number of IC tags are alternatively covered with the sliding cover by movement of the cover. Thereby, communication only by one IC tag becomes possible when the image taking apparatus is in use; meanwhile, communication only by the other IC tag becomes possible when the image taking apparatus is not in use. As a result, interference between a plurality of IC tags having mutually different characteristics can be prevented.