A reconfigurable golf club head and a method for fitting a golf club to a golfer are described. Optimum club head design parameters are determined based on one or more of the following factors: the golfer's swing characteristics, ball flight trajectory tendency information, course and weather conditions, golf ball dynamic flight characteristics and personal preferences. Lookup tables or mathematical algorithms, such as impact and trajectory simulations, may be used. Features of the reconfigurable golf club head include a replaceable face plate to adjust the profile of the club face and a replaceable weight plate to adjust the club head center of gravity and inertia properties. Adjustable characteristics of the club face include the loft angle, bulge radius and roll radius.