An apparatus and method are provided for transmitting session non-interest indication information for a Multimedia Broadcast/Multicast Service (MBMS) service of a user equipment (UE) in an MBMS system. A serving radio network controller (SRNC) determines whether the UE desires to receive a current session for an MBMS service joined by the UE. The SRNC transmits session non-interest indication information for the MBMS service of the UE to a drift radio network controller (DRNC) according to the determination result. The DRNC includes the UE in an MBMS context for the MBMS service and determines whether to exclude the UE from counting for the MBMS service according to the session non-interest indication information of the UE.