Wireless communication device antenna matching circuit tuning responsive to power control signals, and, optionally, responsive to received signal quality indicators in a traffic channel. Systems and methods are provided that increase the antenna efficiency in either the transmit frequency or the receive frequency as needed, based on fading and environmental conditions, non-ideal antenna efficiency balance, mobile station forward versus reverse link usage and system forward versus reverse link usage. The antenna efficiency may be changed incrementally or may be optimized completely for the transmit frequency or the receive frequency. The re-balancing is accomplished by tuning the antenna matching circuit. One way to tune the antenna matching circuit is to apply a voltage to a ferro-electric capacitor in the matching circuit, thereby changing the capacitance of the ferro-electric capacitor, thereby changing the impedance of the antenna system.