A carpet mat nameplate/gripping device comprising a bezel cap plate portion having an area recessed below a facing surface for receiving an insert plate, a protuberant short stud boss extending from the opposing side of the bezel cap plate, a base retainer plate portion having a hole pattern extending therethrough for receiving the protuberant short stud boss and said base retainer plate portion further having a plurality of anti-slip carpet hooks extending from a face of the base plate to form a snag having a beveled pointed end and said hook positioned in a symmetrical pattern about a central area of the face of the base plate and such that the pointed ends of each hook are directed radially away from the central area, which teaches a novel nameplate and anti-slip device for floor mats.