发明申请
US20060206474A1 System for modifying queries before presentation to a sponsored search generator or other matching system where modifications improve coverage without a corresponding reduction in relevance
有权
用于在呈现给赞助搜索生成器或其他匹配系统之前修改查询的系统，其中修改改进覆盖而不相应地减少相关性
- 专利标题： System for modifying queries before presentation to a sponsored search generator or other matching system where modifications improve coverage without a corresponding reduction in relevance
- 专利标题（中）： 用于在呈现给赞助搜索生成器或其他匹配系统之前修改查询的系统，其中修改改进覆盖而不相应地减少相关性
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申请号： US11077968申请日： 2005-03-10
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公开(公告)号： US20060206474A1公开(公告)日： 2006-09-14
- 发明人: Shyam Kapur , Nitin Sharma
- 申请人： Shyam Kapur , Nitin Sharma
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo!, Inc.
- 当前专利权人： Yahoo!, Inc.
- 当前专利权人地址： US CA Sunnyvale
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
Techniques are provided for modifying queries to increase the number of sponsored links that are returned in response to the queries. A query modification system uses a predefined set of rules that are designated to modify a query to increase the chance that the modified query will match more sponsored links. The modified query is then matched against a listing of search query strings that have been pre-selected by sponsors. Each pre-selected search query strings corresponds to one or more sponsored web links. If the modified query matches one of the pre-selected search query strings, the corresponding sponsored web links are returned and displayed to the user.
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