A track for a display case. The track can be mounted to a front edge of a shelf to allow prominent display of food or beverage containers, as well as promoting more complete use of the space within the display case. While applicable to all beverage display cases, the track of the present invention is particularly beneficial in retail or related commercial display cases, as it places products in a prominent visual location without obscuring a user's ability to identify or retrieve a container disposed on a shelf behind the track. In one form, it allows for substantially horizontal alignment of containers, to minimize the likelihood of obscuring products situated behind the track.