An image forming apparatus is provided, in carrying out an image forming operation using a paper sheet, that uses a sheet containing a wireless tag that stores an address storing control information for performing an optimum image forming. The image forming apparatus obtains the address from the wireless tag using a receiving device, and obtains control information from a server via a network based on the obtained address. The image forming apparatus controls an image forming condition based on the control information, and carries out the image forming under image forming conditions optimum for the sheet.