A main body for attaching an electronic component, for example, a transponder, on a rubber article, such as a tire, a conveyor belt, or the like. The mount has a connecting layer made, in one embodiment, of uncured, curable rubber material which is covered by an adhering protection film prior to use. A main body made of cured or uncured rubber material is permanently connected with this connecting layer and has a recess for accommodating the electronic component. A cover preferably made of the main body material, serves for fixing the electronic component in the recess in the main body.