Disclosed is a liquid crystal display device including a TFT substrate on which a picture element electrode is provided for each picture element, a counter substrate having a common electrode provided thereon, and a liquid crystal contained between the TFT and counter substrates, the liquid crystal display device achieving to shorten response time (rise time) by utilizing the following phenomenon that when a voltage applied to the picture element electrode changes from a first voltage (e.g., black display voltage) to a second voltage (e.g., white display voltage), transmittance increases to maximum transmittance with a change in the state of the alignment of liquid crystal molecules and then decreases to transmittance in a stable state corresponding to the second voltage.