Described are methods and apparatus, including computer program products, for content filtering within a benefits content management the system. Benefits programs identifiers are defined within the benefits content system. A mapping rule is defined mapping one or more mapping elements into an access key. Values are retrieved for the one or more mapping elements based on a request to display one or more of the benefits programs. The access key is generated using one or more of the retrieved values. A listing is displayed of those benefits programs having an identifier that matches the generated access key.