The present invention relates to embodiments of a process for subjecting a holographic storage medium to illuminative treatment to: (1) enhance or optimize recording of holographic data; (2) enhance or optimize reading of recorded holographic data; and/or (3) erase recorded holographic data. The present invention also relates to embodiments of a system comprising: (a) an illuminative treatment beam; (b) means for reducing the coherence of the beam and (c) means for transmitting the reduced coherence beam to cause illuminative treatment of: (1) an unrecorded portion of a holographic storage medium to provide pre-cured portions having increased ability to stably record holographic data; (2) a recorded portion of a holographic storage medium to provide a post-cured portion having reduced residual sensitivity; and/or (3) a recorded portion of a holographic storage medium having holographic data to provide an erased portion wherein at least some of the recorded holographic data is erased.