A system and method for adapting a broadcast service in a cellular communication network. A base station receives indications of channel quality from registered users of the broadcast service, and adapts broadcast transmission parameters to improve channel quality for the broadcast users if at least one of the broadcast users indicates that channel quality needs to be improved. If none of the broadcast users indicates that channel quality needs to be improved, the base station adapts the transmission parameters to decrease channel quality for the broadcast users. The transmission parameters may be adapted by techniques such as changing the broadcast transmit power, changing the level of FEC encoding and modulation, changing the number of channel resources allocated, or changing the transmission data rate for the broadcast service. When multiple base stations transmit the broadcast information, a base station controller may minimize network resource utilization by coordinating adaptation control among the base stations.