Some embodiments of the invention relate to a method and a system for enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers. According to some embodiments of the invention, a system for enabling a user utilizing a computerized device connected to a network to receive targeted incentive offers may include a coupon publisher and an agent. The coupon publisher may be adapted to associate one or more coupons with an incentive criterion. The agent may be operative to evaluate at least a portion of data being exchanged between the computerized device and at least a second computerized device to identify static content within the data which is in compliance with the incentive criterion. The agent may be further adapted to associate the static content determined to be in compliance with the incentive criterion with a hyperlink which is configured to link towards one or more coupons associated with the incentive criterion upon the execution of the hyperlink.