A system and method of managing delivery of content is disclosed. The method includes receiving a first request for delayed broadcast of a content item at a first time. The first request is from a first user having access to broadcast content. The method further includes receiving a second request for delayed broadcast of the content item at a second time. The second request is from a second user having access to broadcast content. The method further includes scheduling the content item for broadcast to a plurality of users at a third time. The third time is after the first time and after the second time. The plurality of users includes the first and second user.