A liquid crystal display device includes a first substrate and a second substrate opposed to each other with a liquid crystal layer having liquid crystal molecules disposed therebetween, in which a first electrode and a second electrode are provided on a side of the first substrate opposed to the liquid crystal layer, the liquid crystal layer is driven by means of an electric field generated between the first electrode and the second electrode, and a reflective display area for reflective display and a transmissive display area for transmissive display are formed in a sub-pixel area. Alignment of the liquid crystal molecules of the liquid crystal layer is different in the transmissive display area and the reflective display area.