In a fixing apparatus using an induction heating type of heating apparatus, there are provided an excitation apparatus that generates magnetic flux, an opposed core located opposite the excitation apparatus, a fixing belt that is induction-heated by the aforementioned magnetic flux, and magnetism masking elements that block magnetic paths corresponding to paper non-passage areas of fixing belt between the excitation apparatus and the opposed core. By blocking magnetic paths between the excitation apparatus and the opposed core by the magnetism masking elements, magnetic flux that induction-heats the fixing belt is effectively masked, and an excessive rise in temperature of paper non-passage areas of fixing belt is prevented.