A container for storage and dispensing of web roll products such as gift wrap is disclosed. The container includes an elongated housing having a top panel with an elongated slot therein, three side panels, a first end panel, and a second end panel. The first end panel is hingably attached to one side panel. A cylindrical barrel assembly is rotatably supported within the housing, and includes a plurality of roll storage cavities each having an open end and an open slot along a length thereof, the slot open to an outside surface of the barrel assembly. As such, the barrel assembly may be rotated within the housing to align the open slot of a desired cavity with the elongated slot of the top panel of the housing. The second end panel preferably includes a rotatable cap frictionally attached to one end of the barrel assembly, such that rotating the cap causes the barrel assembly to rotate within the housing. Removable first, second, and third storage boxes for storing gift-wrap related accessories are preferably included for frictional temporary attachment to the housing, the first storage box for covering the elongated slot of the top side of the housing. Wheels may be included on the housing to facilitate rolling the container from a storage closet or other storage area to a work area.