Systems and methods for facilitating rental of a good comprising storing a good identifier associated with the good in a product database, displaying product information associated with the good based on a geographical location of the good, receiving a rental request from the renter, and sending a contact information associated with the renter to a listing party at least in part based on the rental request. The rental request may be anonymous. An inquiry may be received from the renter and anonymized and sent to the listing party. An anonymous negotiation between a listing party and the renter may be conducted and the rental price and/or the rental term may be determined based on the anonymous negotiation.