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发明申请
US20070027744A1 System and method for revenue based advertisement placement 有权
基于收入的广告刊登系统和方法

  • 专利标题： System and method for revenue based advertisement placement
  • 专利标题（中）： 基于收入的广告刊登系统和方法
  • 申请号： US11281919
    申请日： 2005-11-16
  • 公开(公告)号： US20070027744A1
    公开(公告)日： 2007-02-01
  • 发明人: Chad Carson , David Ku , Jan Pedersen
  • 申请人： Chad Carson , David Ku , Jan Pedersen
  • 主分类号： G07G1/00
  • IPC分类号： G07G1/00
System and method for revenue based advertisement placement
摘要：
The present invention is directed towards systems and methods for ranking one or more advertisements. The method of the present invention comprises retrieving a result set comprising one or more advertisements responsive to a request. A clickability score is calculated for the one or more advertisements comprising the result set. An expected revenue value is calculated for the one or more advertisements using the clickability scores of the one or more advertisements as well as an indication of revenue associated with the one or more advertisements. The one or more advertisements are ordered according to the expected revenue of the one or more advertisements.
摘要（中）：

本发明涉及用于对一个或多个广告进行排序的系统和方法。 本发明的方法包括响应于请求检索包括一个或多个广告的结果集。 针对包含结果集的一个或多个广告计算可点击性得分。 使用一个或多个广告的可点击性分数来计算针对一个或多个广告的预期收入值以及与一个或多个广告相关联的收入的指示。 一个或多个广告根据一个或多个广告的预期收入来排序。

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