Methods, systems and program products for providing real-time sales recommendations. A user selects a sales offering, and then batch or real-time data feeds of currently available sales offering pricing, availability, performance and data-mined analytics information are transmitted to a real-time data interface. The real-time data interface generates real-time sales recommendations based on the selected sales offering and data feeds. These real-time sales recommendations are determined by defining four distinct sell spaces that include an up-sell space, a down-sell space, and first and second alternative-sell spaces, whereby the real-time sales recommendations include up-sell, down-sell and alternative-sell recommendations. Business rules are used to determine which of the four distinct sell spaces these real-time sales recommendations will occupy. The real-time sales recommendations are continually refreshed and updated, and as such, may be tailored to a user's wants and needs.