A point of purchase system carrying consumer articles that are for sale and displaying information about the articles comprises a pegboard mounting plural point of purchase devices. Each device carries plural packaged articles that are for sale and a placard at the end of the device remote from the pegboard so it is farther from the mounting structure than the articles. The placard has a video display showing information about the articles and a sample of the article so the display and sample article are clearly visible without obstruction to purchasers.