Embodiments of the invention are generally directed to apparatuses, methods, and systems for a computing system feature activation mechanism. In an embodiment, a computing system receives a remotely generated feature activation information. The computing system compares the remotely generated feature activation information with a built-in feature activation mechanism. In an embodiment, a feature of the computing system is activated if the remotely generated feature activation information matches the built-in feature activation mechanism. Other embodiments are described and claimed.