A Mixed Media Reality (MMR) system and associated techniques are disclosed. The MMR system provides mechanisms for forming a mixed media document that includes media of at least two types (e.g., printed paper as a first medium and digital content and/or web link as a second medium). In one embodiment, an MMR document is retrieved based on recognition of a paper document. Responsive to a comparison of the paper document and a virtual multimedia document, a set of actions is displayed to a user. Responsive to a user selection, the user-selected action is performed. In another embodiment, a captured list of names is used to assist a user with labeling a media file.