A system and method for creating, implementing, managing and analyzing various elements of a strategy for creating customer or audience intimacy with a brand, including but not limited to an individual, concept, group or other entity. One exemplary embodiment includes, but is not limited to, a set of tools for building and managing an online community entered on the brand or entity. These tools include a plurality of databases; a plurality of customizable website content-management modules; webmail and email-tracking services; additional tracking methods for a variety of marketing campaigns and events; client administration modules; and sales and accounting modules.