Techniques for automatically adding context-sensitive search-enabling user interface elements to a web page are provided. According to one technique, topical regions of a document are automatically determined by computer-implemented means. The document is automatically separated into topically different sections. For each section, at least some of the topics to which that section pertains are automatically determined. Between each of the sections, a user interface element is automatically inserted into the document. Each such user interface element is automatically associated with the topics to which the section immediately preceding that user interface element pertains. A user's subsequent activation of such a user interface element causes context-sensitive search results to be provided to the user. The context-sensitive search results are focused specifically on web pages that pertain to the topics with which the activated user interface element is associated, and substantially exclude web pages that do not pertain to those topics.