A method for driving a liquid crystal display (200) includes: providing a liquid crystal display having a plurality of pixel units and a backlight; dividing a frame time into a plurality of sub-frames; defining each pixel unit to have two states, namely on or off, in each of the sub-frames; defining the backlight to have a gradation luminance and two states, namely on or off, in each of the sub-frames; and synchronously controlling the state of each pixel unit, a time period of the on state of each pixel unit, the gradation luminance of the backlight, and a time period of the on state of the backlight in each of the sub-frames to make a resulting total luminous flux in each pixel unit corresponding to a gray scale of an image to be displayed in the frame time to be the same as that of other pixel units.