A pointer displaying apparatus, method, and medium are provided. The pointer displaying apparatus includes a management unit which sets an event zone for an object currently being displayed on a screen, the object being referred to as the current object; a reception unit which receives the coordinates of a pointed-to-spot currently being pointed at by a direct pointing device; a control unit which determines whether the pointed-to-spot is included in the event zone; and a screen coordinate determination unit which determines screen coordinates of a location on the screen where a pointer is to be displayed based on the coordinates of the center of the current object and the coordinates of the pointed-to-spot.