A system and method enable a consumer to redeem loyalty points and coupons. The consumer is presented with a choice of electronic loyalty point redemption options and coupons, specific to the consumer and based on a behavioral purchasing rating system. The consumer's selections are transmitted to the participating vendor so the consumer can immediately pick up the consumer's selection from the vendor or utilize the desired coupons. The vendor can initiate new loyalty point redemption options dynamically. The vendor can accurately identify whether or not a promotion drove the consumer to the vendor's store through time and membership identification correlation.