An array of packages including at least a first package including a product therein. The first package has at least a first display face. The first display face has a first display face area and includes first indicia having a first area and representing the name of the product or the product manufacturer and second indicia having a second area including an equity building advertising message for the product in the package. The second area of the second indicia is greater than the first area of the first indicia on the first display face of the package. The array also includes at least a second package including a product therein. The second package has a second display face. The second display face has a second display face area and includes the first indicia of the first package and the second display face does not include the second indicia of the first package.