A method of making a holographic data storage medium is provided. The method comprises: (a) providing an optically transparent substrate comprising at least one photochemically active dye; and (b) irradiating the optically transparent substrate at least one wavelength at which the optically transparent substrate has an absorbance in a range from about 0.1 to 1, to produce a modified optically transparent substrate comprising at least one optically readable datum and at least one photo-product of the photochemically active dye. The at least one wavelength is in a range from about 300 nanometers to about 800 nanometers. The optically transparent substrate is at least 100 micrometers thick, and comprises the photochemically active dye in an amount corresponding to from about 0.1 to about 10 weight percent based on a total weight of the optically transparent substrate.