In a display apparatus, a first display substrate includes a common electrode to which a common voltage is applied. A second display substrate facing the first display substrate includes a first pixel electrode and a second pixel electrode. The first and second pixel electrodes formed in one pixel region are spaced apart from and insulated from each other. A first data voltage having a first polarity with reference to the common voltage is applied to the first pixel electrode, and a second data voltage having a second polarity different from the first polarity with reference to the common voltage is applied to the second pixel electrode. Thus, a fringe field is formed between the first and second display substrates and a lateral field is formed in the second display substrate, thereby improving a transmittance and a response speed of the display apparatus.