Systems and methods of the present invention allow for incorporation of relevant messages, such as commercial advertisements, in outgoing faxes and/or for presentation of relevant messages with outgoing faxes. Text may be extracted from a current and/or previously sent or received facsimile and relevant messages may be added in the facsimile. A sample embodiment of the system comprises an Obtaining Means, an Extracting Means, an Analyzing Means, a Storing Means, a Selecting Means, an Incorporating Means, a Converting Means, and a Transmitting Means. An alternative sample embodiment comprises an Obtaining Means, an Extracting Means, an Incorporating Means, and a Transmitting Means. The systems may be maintained by a Fax Server Provider. A sample embodiment of the method comprises the steps of obtaining a facsimile from a Sender, extracting text from the facsimile, incorporating one or more relevant messages in the facsimile, and transmitting the facsimile to a Recipient.