The present invention provides a battery powered, hand-held signaling device having an illuminated display capable of selectively displaying illuminated indicia including the words “STOP”, “SLOW” and “GO”. The illuminated indicia are preferably color-coded, whereby the word “STOP” is displayed in illuminated red letters, the word “GO” is displayed in illuminated green letters, and the word “SLOW” is illuminated in yellow letters thereby maximizing recognition by an observer, such as the driver of an approaching vehicle. Selection of a particular message to be displayed is accomplished by user actuation of suitable electrical switching circuitry. In alternate embodiments, the device may be adapted for displaying a host of other illuminated messages, such as “TURN RIGHT,” “TURN LEFT,” “PARK,” etc.