Disclosed is a steering wheel assembly, which comprises an airbag module 6 having an airbag 61 adapted to be inflated during a vehicle collision, and a centrally-located steering pad 8 housing the airbag module 6. The steering pad includes a deployment segment located around a peripheral region of the steering pad and adapted to be forcibly displaced by the airbag during inflation, and a stationary segment located in a central region of the steering pad and adapted to be kept in its fixed state even during the inflation of the airbag. The stationary segment is provided with a manual operation section adapted to be manually operated based on either one of rotational and sliding movements so as to control an in-vehicle device. The steering pad has a concave portion in at least a surface of the stationary segment which faces a driver, and the manual operation section has a portion disposed within the concave portion in such a manner that a lateral surface of the manual operation section is spaced apart from a lateral wall surface of the concave portion by a distance allowing the lateral surface of the manual operation section to be touched from outside.