An apparatus, system, and method are disclosed for modifying print parameters. In one embodiment, a scanner automatically scans a print media and/or packaging for the print media. In an alternate embodiment, a RFID interrogator interrogates an RFID for the print media and/or print media packaging. A detection module detects an identifier of the print media, a printed image on the print media, and/or print media packaging. The identifier may be one or more symbols and/or one or more physical characteristics. An attribute module determines an attribute of the print media in response to the identifier. The attribute is relevant to color calibration for printing on the print media. A modification module modifies a print parameter in response to the attribute. The print parameter may modify a rendition command that renders a digital image on the print media.