In one embodiment of the invention, photo-chromic and phosphorescent toys are disclosed. A photo-chromic and phosphorescent toy includes both photo-chromic and phosphorescent materials applied to the toy such as through an ink, paint, plastic, or dye. The photo-chromic and phosphorescent materials may be supplied within a material of the toy or applied-to a surface of the toy at the factory. The photo-chromic and phosphorescent materials may be activated in various ways with various light activating devices that can generate an activating light with appropriate wavelengths.