A seller may use an existing product catalog in a seller business information management system to generate an auction and populate auction parameters to expedite and facilitate the auction creation process. The information in the product catalog may be used to provide auction parameters (populate auction fields) in addition to adding a product and/or service to the auction. An auction profile may also be defined for a seller and may contain data or rules for generating an auction that may be used to provide additional default values for the auction. One or more auction profiles may be associated with a seller. The seller selects a product from the catalog and chooses a create auction option resulting in an auction being generated from the product information and the profile, if one exists. The seller may then modify the auction parameters and add or drop products before saving the auction.