A system for managing the production of retail tickets in accordance with a ticket order includes a ticketing services bureau that receives the ticket order and a print center that prints tickets in accordance with the ticket order. The system additionally includes a client connected to the ticketing services bureau via the internet. As part of an interactive ticket proofing process prior to the execution of the ticket order, the client electronically retrieves an on-screen proof and, if necessary, dynamically modifies the on-screen proof in real time. As one feature of the invention, the ticketing services bureau converts size information in the ticket order into a corresponding color element in the on-screen proof. As another feature of the invention, the client can optionally receive a physical ticket sample prior to execution of the ticket order, the ticket sample being generated by a digital press using the tentatively approved on-screen proof.