发明申请
- 专利标题： Keyword value maximization for advertisement systems with multiple advertisement sources
- 专利标题（中）： 具有多个广告源的广告系统的关键字值最大化
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申请号： US11391019申请日： 2006-03-28
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公开(公告)号： US20070150345A1公开(公告)日： 2007-06-28
- 发明人: Sudhir Tonse , Muhammad Hussain , David Sobotka , Aftab Zia , Leejay Wu , M. Khan , Brock LaPorte , Mohan Rao
- 申请人： Sudhir Tonse , Muhammad Hussain , David Sobotka , Aftab Zia , Leejay Wu , M. Khan , Brock LaPorte , Mohan Rao
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.
公开/授权文献
- US07809605B2 Altering keyword-based requests for content 公开/授权日：2010-10-05
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