Disclosed is a method for transmitting an Electronic Service Guide (ESG) in a Digital Video Broadcasting (DVB) system, the method includes collecting ESG data to be transmitted; when a multi-stream mode is used in order to transmit the ESG data, setting parameters to be transmitted, and setting the number of IP streams to be used in the multi-stream mode; setting a signaling field indicating use or non-use of at least one partitioning rule in each IP stream; setting at least one of a start field value and an end field value for all fields of said each IP stream used according to a corresponding partitioning rule; if setup of the start field value and the end field value is completed, encoding a partition declaration field of an ESG init container including the set values; and transmitting the encoded ESG data to a terminal.