According to the present invention, the amount of usage of a heat conductive member for fixing a self-luminous flat display panel to a metallic chassis member disposed at the back of the display panel is reduced in the thickness direction as well as in the surface direction. The invention further provides a technique for efficiently radiating heat from the display panel, suppressing cost increase. To this end, in the invention, the heat conductive member is a hot-melt adhesive having adhesion at room temperature and filled with a heat conduction imparting agent, and the display panel is fixed to the chassis member by a plurality of heat conducting sections of the heat conductive member formed discretely ranging from 0.3 to 0.8 mm in thickness.