A network element of choice receives (101) information and uses (102) that information to develop a content search query. That network element then instigates (103) a content search using the content search query and receives (104), in turn, content search results comprising a plurality of content items. Profile information for a plurality of playback platforms is then accessed (105) and used (106) to identify which of the content items are best played back on particular ones of the playback platforms.