A merchandising system, comprising: a consumer product. The merchandising system comprises at least one of the consumer product, packaging for the consumer product, and advertisement material pertaining to the consumer product. At least one merchandising system elements comprises indicia and/or an image that relates, or is analogous to, an attribute and/or targeted benefit of the consumer product. At least one merchandising system elements comprises a micro-optic structure capable of controlling the scatter of light impinging thereon so that the micro-optic structure reflects and/or transmits light in a field of view over which at least a portion of the indicia and/or image appears brighter relative to that outside the field of view.