An information processing apparatus capable of outputting a case example(s) satisfying the needs of customers without inputting keywords is disclosed. The apparatus includes an output device, an action needs storage unit for storing needs information indicating the customer needs in correspondence to action information indicating action contents of the customers at a service providing location, a database for storage of the needs information and case example information representing case examples in past for the needs in a correspondence manner, a needs acquisition unit for receiving the action information and for reading from the action needs storage unit the needs information corresponding to the received action information, a case example acquisitor for reading from the database the case example information corresponding to the needs information thus read, and a case example output unit for outputting to the output device the readout case example information in a list format.